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What's the importance of a web site?
In most cases, not having any information for your customers at their convenience may mean losing business opportunities. Yes, "opportunities," because most people nowadays are expecting all companies both large and small to have some form of online information at the click of the mouse. Think about it, having a web site is probably the best cost effective way to get your message to the public. Imagine printing new brochures or putting out an ad every time you have a special event or sale to announce.
For those who do have a web site.
I believe that it's important is to keep your site current and up-to-date. I visit a lot of sites that are out dated with old information. Remember, that a web site reveals your business practices to the customer that aren't familiar with your company. Another fact is that people often mention that the design of a web site makes or breaks an online sale (read this article). Make sure your site looks and feels professional.
Read articles that may help you with your web and graphic design Q&A's and about site ranking.
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