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Don't thorw in the towel! Ideas to cheap advertising! |
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Written by Administrator
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Sunday, 25 October 2009 |
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Since the economy has fallen and so has your revenues, what do you do?
What you need to keep in mind is that although sales had fallen, your
presence shouldn't. Because more than often once a business gives up, your
customers will give up on you. Once this happens there not much you can do to
recover from it. Though advertising may cost money there are various ways to
avoid paying a premium for it. Here are some ideas I can pitch to you from
experience.
- BUSINESS CARDS AND
MAGNETS: Create business card magnets, this will
last much longer than business cards and is normally applied to kitchen
appliances which equals more presence.
- WEB
SITE:
Definitely create a web site. This will help you get the
word out for little cost compared to a newspaper ad. Make sure its
searchable so people can find (should be no cost to you). If you can only
afford a single page, that is fine. As long as you post updated data on
it, maybe some pictures.
- BROCHURES: Brochures works
best to pass out to people that enter your shop or potential customers you
encounter. This will give them a "quick guide" to your services.
Much like your quick guides that comes with electronics, instead of
reading the whole guide it help give you a jump start.
- SOCIAL NETWORKS:
Get the word out on your business though social networks. This is free and
will get you noticed. Depending on your business type you could really
benefit from it. Sites like Yelp, Facebook, Twitter, and LinkIn is all
very good. Once of my clients are benefiting from Yelp's posting.
- CRAIGSLIST:
Huh Craigslist? Yep, this works when you have a service to advertise. The
search engines loves this stuff.
- VOLUNTEER YOUR
SERVICE: Yes, volunteer your service, as I mentioned before this
is a good way to network with people. Why do you think celebrities do it?
- DISCOUNTS AND COUPONS: At this time people are looking for the bottom line so any discounts will be very attractive.
There are many ways to generate more business, you just need to be creative
about it. Maybe your business needs to be more interesting or more exciting to
jump start it? Maybe you could change the look and feel of your business with
vibrant colors or a new logo.
What ever you do, don't throw in the towel, not just yet. Your customers need you!
Aloha
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Last Updated ( Sunday, 25 October 2009 )
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Google, Yahoo, MSN inclusions |
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Written by Administrator
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Wednesday, 14 May 2008 |
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It's often difficult to get decent inclusions into Google, Yahoo, and MSN. You might have tried outfitting your site and nothing happened. You might have even hired a company and paid them a lot but still waiting. Normally you need to do something right to get them in the top 10 pages whenever you design a new web site. (And we are not talking about PPC junk)
Sometimes, I'd like to say that we've been lucky so far with the techniques that has been used. Most of the web sites that was outfitted with SEO has been coming up in the top 1-10 pages and sometimes show up as #1 under a search phrase. It's been pretty successful and this success are passed to our customers. By having a searchable site, our customers are saving lots while gaining them a wider global exposure to larger business clients. It's working and have been proven.
Here is an analogy, having a web site is like going fishing. What's the chances of a fish finding your line or how long will you need to wait, if you use only one line and little piece of bait (hopefully it's the right type of bait) compared to someone who uses 100 lines and a much larger piece of bait.
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Last Updated ( Friday, 16 May 2008 )
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Hints for Design interns |
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Written by Warren
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Tuesday, 12 June 2007 |
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If you are a student fresh out of college and would like to get your feet wet into Graphic Arts. Here are a few suggestions from what I gathered through my experience:
- Build a comprehensive portfolio include different types of skills such as drawings, paintings, cartoons, graphic design using various programs, (must have) some web pages design or knowledge of it, logo designs, etc. Most times companies are looking for people that are adaptable and trainable with some skills and lots of creativity and are able be a team player.
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Last Updated ( Wednesday, 27 June 2007 )
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